McDonald’s
Mobile App & Standing Ordering Kiosk. Frictionless food, Fast.
The McDonald’s digital experience — both in-app and in-kiosk — should be the fastest, easiest way to access McDonald’s, giving customers what they want and helping them get on with their lives. By clearly dividing visual information, including structured white space, this adds visual pacing to a layout—creating clarity, comprehension, and calm moments throughout the experience.
Fun daily cards that synthesizes McDonald’s brand ambition, using classic design principles paired with innovative, modern-day best practices that the digital landscape offers.
Frictionless Food, Fast is the shortest point between a customer and what they want, even on the standing floor kiosks. The scalable design follows you from the mobile experience onto the big screen. These kiosks follow the same design principles again bringing clarity, comprehension, and calm moments to make ordering smart, efficient and easy.
Credits
Agency: Method
Client: McDonald’s
Creative Team
Executive Creative Director: Steve Wake
App Lead Design: Taylor Cole
Kiosk Lead Design: Dave Toro
Senior Visual Design: Joe Vu, Misa Rodriguez