Adidas Alphabounce
Campaign microsite responsive landing pages
Final round concepts.
The Alpha Athlete
The Alpha Athlete is versatile, their edge is two-sided, and game-play is doubly threatening. To keep up, their shoe must be as capable and multidimensional as the athlete themselves. Using the Alpha Athlete as a lens, highlighting aspects of the Alphabounce help users explore binary characteristics of the shoe, bringing duality to life through the site’s dynamic functionality with subtle play on parallax.
The dynamic experience follows you on your mobile devices.
Credits
Agency: Tribal DDB
Client: Adidas
Creative Team
Creative Director: Kinney Edwards
Associate Creative Director, Copy: Adrian Dickerson
Senior Art Director & Design: Joe Vu