Frictionless food, fast. Providing a frictionless experience by transitioning from the digital to the physical in a simple, concise, and coherent way.

—2017 to 2018

McDonald's

 —Disciplines

Product Design, Design Direction, UI Design, User Experience

 —Insights

50M Daily Users, 40% of Sales Digitally, 127M Downloads, #1 Food & Beverage App Globally

We all naturally connect with our food—the aroma, the taste, the iconic nature of it. With the McDonald's digital experience we continued that connection by creating calm emotional moments through visual simplicity. I had the privilege of working on both Mobile and Kiosks Apps. Utilizing bold crops, great product staging, and crisp ingredients this helped create clarity, comprehension, calm focus and pacing for both app experiences.

Fun daily cards that synthesizes McDonald’s brand ambition, using classic design principles that make logging back into the app bringing delightful, snackable information.

Focus, Pacing & Calm. By clearly dividing visual information, including structured white space, we add visual pacing to a layout—creating clarity, comprehension, and calm moments throughout the experience.

These 'Taste Moments' showcase McDonald's food by highlighting fresh, authentic elements. This could be represented by a key ingredient or a close-up shot of the texture, either of the product itself or its surroundings and helps ground the menu item delightfully with it's corresponding food texture.

Frictionless Food, Fast is the shortest point between a customer and what they want, translating all design principles from the mobile app to physical standing floor kiosks again bringing clarity, comprehension, and calm moments to make ordering smart, efficient and easy.