Apple Watch helps you better understand your physical health. Connect everything at the speed of life.
—2021
Apple Watch Series 7, SE
—Disciplines
Marcom Design, Digital Campaign Work, Dotcom Responsive, Art Direction
—Insights
Overall Wearables Digital Sales +7%, Growth of New Sales +17%, $53.9M First-Ever Milestone Reached Annually
The future of health on your wrist with a larger more advanced display were big strategic key stories that helped anchor the immersive visual storytelling on the Series 7. I worked alongside with the Apple Marcom team on the Watch Pod for a year, being responsible for support/oversight of overall art, design and motion direction within Apple and cross-functional partner comms. As one of the leads, I helped direct a team of 5 talented staff designers with work that scaled across multiple marketing environments — interactive dotcom landing pages, social media, banners, and PDP galleries.
The interactive landing pages on Apple's dotcom work would be then translated to Apple's other offerings, otherwise named 'Channel' work — creating marketing communications and experiences that connect and convert customers on Partner sites such as Amazon or Best Buy.
Social Media carousel examples that lived on Instagram—which can also live on other Partner sites with carousels.
Partner dotcom's had their own PDP Galleries. With each swipe, a product feature story was carefully told within each 'bento box', down to the very screens on Watch OS/UI.
This has also translated to Channel marketing with Apple Watch SE.
Watch SE Hero Options that lived across Apple and Channel partner sites.