Marc Jacobs introduces Heaven, a fresh line of fashion inspired by teenage dreams.

—2020 to 2021

Marc Jacobs

 —Disciplines

Responsive Web, Digital Campaign, User Experience, UI Design, Marcom Design

Heaven is a collection that resonates with those yearning to revisit their teenage years, where flip phones and crushes on store employees were the norm. It's edgy fashion for the present, effortless style with a hint of charm that defies the curated life on social media, and a plethora of trendy items to purchase that instill optimism for what lies ahead. Using rigid grids, large content blocks for bold photography, ample airy white space and firm typography help create a fresh new look for MJ. I help lead this project at Elephant, coming up with a simple modular editorial-esque web lookbook for Heaven, along with an interactive Bag Guide and Collaborations.

The lookbook was then distilled into a more simple, utility-focused barebones-design.

Marc Jacobs Bag Guide, made for discovery and inspiration to find the perfect bag for the right scenario.

The similar modular grid was carried throughout MJ's web presence along with Collaborations.