Desigual has a different way of understanding fashion, created to empower uniqueness with bold patterns and powerful prints.

More Info—



— Project/Agency: Desigual at AKQA
— Role: Art Director & Sr. Designer
— Team: Mara, Cheryl, Mike
— Project Type: Responsive Web
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—2014 to 2015

Desigual

 —Disciplines

E-comm Design, Dotcom
Responsive, Design & Art Direction

  

Desigual is a Spanish fashion brand that has been making waves in the industry since its inception in 1984. Known for its bold and colorful designs, Desigual has carved a unique niche in the fashion world, offering clothes that are both comfortable and eye-catching. I helped support coming up with their newest e-comm redesign that followed their bold and colorful spirit, using expressive typography, a clean modular grid layout, bold photography and fun textures.

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Homepage. Modular grid. Vivid colors. Bold photography.

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Bringing the Section and Sub Section pages to a familiar grid system throughout.

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The organic experiences follow you onto your mobile devices.

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